There's nothing else like it! Pediatric dentists recommend cleaning a baby's gums - even before the first tooth appears - with a soft infant toothbrush and water. Our dentist- designed Angel Brush™ has an H-shaped head filled with tiny, soft bristles to clean all sides of top and bottom teeth at the same time. Also great for teething pain! Made of 100% Food Grade Silicone (BPA, Lead & Phthalate free).

Placement: Toothpaste - Dental - Baby Formula

UPC # 047414005016

There's nothing else like it! Pediatric dentists recommend cleaning a baby's gums - even before the first tooth appears - with a soft infant toothbrush and water. Our dentist- designed Angel Brush™ has an H-shaped head filled with tiny, soft bristles to clean all sides of top and bottom teeth at the same time. Also great for teething pain! Made of 100% Food Grade Silicone (BPA, Lead & Phthalate free).

Placement: Toothpaste - Dental - Baby Formula

UPC # 047414025014

Make bath time a fun experience! Attractively decorate your tub and shower floor while providing a great safety feature for your child. Easy to apply.

Placement: Bath - Bathtub Cleaners - Laundry - Pharmacy

UPC # 047414002015

Make bath time a fun experience! Attractively decorate your tub and shower floor while providing a great safety feature for your child. Easy to apply.

Placement: Bath - Bathtub Cleaners - Laundry - Pharmacy

UPC # 047414002039

Make bath time a fun experience! Attractively decorate your tub and shower floor while providing a great safety feature for your child. Easy to apply.

Placement: Bath - Bathtub Cleaners - Laundry - Pharmacy

UPC # 047414002022

Baby Buddy Safe-T-Shapes Goldfish: Make bath time a fun experience! Attractively decorate your tub and shower floor while providing a great safety feature for your child. Easy to apply. MADE IN USA

Placement: Bath - Bathtub Cleaners - Laundry - Pharmacy

UPC # 047414002008

If you're not already familiar with natural sponges, just open the package and wet the sponge. You will immediately know why it is great for bathing a baby. This natural sea sponge is so incredibly soft! It creates luxurious lather with regular baby bath or shampoo, but then makes rinsing easy because it absorbs nearly twice as much water as a standard baby washcloth. And a natural sponge is more resistant to bacteria than are synthetic sponges. As baby becomes older, the sponge will become a fascinating part of bath time that makes learning to wash fun and exciting!

Placement: Baby Shampoo - Bath/HBC - Natural Food/Soaps

UPC # 047414004019

The American Baby™ Pacifier Holder: Patriotic designs that let even the littlest Americans exhibit pride in our great country. A durable, "super grip" metal clip attaches securely to baby's clothing, car seat cover or stroller. MADE IN USA

Placement: Pacifiers - Seasonal

UPC # 047414001193

Bear Pacifier Holder: With its 3 dimensional bear and assortment of fashionable ribbon colors, our pacifier holder is still at the top of its class. A durable, "super grip" metal clip attaches securely to baby's clothing, car seat cover or stroller. MADE IN USA

Placement: Pacifiers - Formula

UPC # 047414001001

Keep baby's favorite toys and teethers close at hand, preventing them from being dropped or misplaced. Use the center snap to shorten the strap's overall length or to create a larger loop at one end. They are great for use in a car seat, stroller or highchair.

Placement: Infant Toys - Diapers - Formula

UPC # 047414001506

A less expensive series of pacifiers and holders featuring our always-popular smiley face design.

Placement: Pacifiers - Fruit Snacks/Pudding

UPC # 047414001162

Real-time labels that take the guesswork out of food storage, our TimeStrips? monitor food for up to 2 weeks in your fridge or up to 6 months in your freezer. Just watch as the color band advances in red as time elapses. TimeStrips? are temperature sensitive, single use and disposable.

Placement: Formula - Baby Food - Feeding

UPC # 47414009007

Why carry home soiled bibs for washing? Our Bib Clip converts any cloth or paper napkin into an adorable bib. Great for use in restaurant or while on the road. Strong durable clips are hidden behind cute, three-dimensional bears.

Placement: Napkins - Baby Food

UPC # 047414001407

"If only our hands could fit in the bottle..." Better than a brush, our Bottle Wand will reach every corner, bend and curve to make sure a clean bottle is ready for baby's next feeding. Hang to dry.

Placement: Baby Bottles - Sponges - Housewares

UPC # 047414002206

Crust Cutter is the best thing since sliced bread! It quickly and easily removes crust from bread perfectly every time. The product is also top-rack dishwasher safe.

Placement: Feeding - Bread - Jelly

UPC # 72076139359

Soft-Flex™ Silicone Spoons 2ct: Made of 100% Food Grade Silicone (BPA, Lead & Phtalate free), the unique design of our Soft-FlexTM Spoons lets toddlers safely learn to feed themselves. Available in 4 colors. Dishwasher safe.

Placement: Feeding - Baby Food

UPC # 47414007102

This innovative product is perfect for the office or school. It can be used to take nachos and cheese, salads and dressing, veggie sticks and dip, and many other combinations! The product features a hermetic seal on the dip container to prevent leaks. It is also microwave reheatable and top-rack dishwasher safe.

Placement: Feeding - Sauces - Juice Boxes

UPC # 72076139304

It doesn't take long for a little one's closet to become a jumble of clothing in many different sizes. These size dividers make it simple to keep the whole wardrobe neat and orderly. Set includes five plastic size dividers, removable labels for 15 sizes ("Newborn" through Size 8"), and six blank, write-on labels. Now available in four colors: Pink, Light Blue, Blue (Royal) and Yellow. *NOTE: These are the original size dividers that won JPMA’s 1999 "Show-Off" Product Competition.

Placement: Organization - Laundry - Hardware

UPC # 047414001841

This harness has a multitude of uses! It not only keeps children safely seated in a shopping cart, stroller or high chair, it also keeps older children nearby while walking in crowded public places. While walking, a parent may choose to use the full harness or use only the tether portion, attached to their child's wrist. The four-piece set includes an adjustable harness (fits 9 month to 4 years old), two chair restraint straps, and an adjustable length tether strap. This harness is an absolute must for those kids that seem to "instantly disappear" in busy shopping malls, amusement parks or airports.

Placement: Safety - Cereal - School Supplies

UPC # 047414001704

Catch 'em before they slide out! Our Safe-T-Sitter helps keep children upright in high chairs, car seats, and carriers, while promoting better posture.

Placement: Safety - Diapers - Formula

UPC # 047414002107

Although the shopping carts in many stores are now equipped with safety belts, those belts are often broken and quite unsanitary. Our belt will easily fit into a purse or pocket, and will insure a clean, fully functional safety belt everywhere mom shops. Quickly and easily adjusts to a perfect fit in all shopping carts.

Placement: Paper Towels - Lysol - Checkout

UPC # 047414001209

This durable tether provides the simplest (and least expensive) way to keep children nearby in crowded public places. It features a quick and easy wristband adjustment that is more comfortable and more secure than hook and loop fasteners.

Placement: Safety - Cereal - School Supplies

UPC # 047414001605

"Why didn't I think of that!" is the most common reaction from Moms and Dads after using WedgEZ The Outlet Plug Remover. Gone are the days of chipped finger nails or using butter knives, because this handy tool helps parents to easily and safely remove ANY child safety outlet plug. Built-on clips allow you to attach WedgEZ to your vacuum cord for fast access when you need it. Package includes 6 plastic outlet plugs. For more information and reviews on WedgEZ, click here.

Placement: Safety - Outlet Covers - Electrical

UPC # 47414002305